The COVID-19 pandemic could signal a turning point for the development of the burgeoning animation industry in Jamaica, insiders surmise.
Kevin Jackson, grant funding and finance manager, as well as past president of the Jamaica Animation Nation Network, said that since the pandemic emerged in March last year, there has been increased demand for animation productions by corporates and other organisations.
“Currently, animation is not a major source of income,” he stated. “However, it is improving. And it’s improving because, in the past, most persons were not aware of what animation was about, and not many persons wanted to use animation. In fact, there weren’t that many persons who could pay for animation.”
Jackson’s observation regarding the growth in demand for animation found support from the JN Group, where some member companies, including JN Bank, have been using the discipline to support the marketing of selected products and services.